CBF (AC) 2021
Consumer Behavior in Fashion paper from BUTEX affiliated colleges' 2021 Level-4 Term-I finals, a two-hour 70-mark exam. Topics include the marketing mix, cultural influences on buying, flash fashion, consumer research methods, fashion cycles, and Maslow's hierarchy.
CBF (AC) 2019
Consumer Behavior in Fashion paper (FD 471) from BUTEX affiliated colleges' 2019 Level-4 Term-I finals, two hours and 70 marks. Covers Maslow's hierarchy, social factors in buying, sampling methods with stratified size numericals, American social classes, and customer segmentation.