Fundamentals of Marketing paper (TEM 201) from BUTEX affiliated colleges' 2024 Level-2 Term-I finals. Questions address marketing mix elements, customer satisfaction factors, new product development steps, market segmentation, and buyer decision processes.
Level-2 Term-I, Final Exám-2024
Subject: Fundamentals of Marketing (Code: TEM 201)
Time: 3.0 Hrs. Full Marks: 72
(Use separate answer script for Part: A and Part: B)
(All parts of a question must be answered consecutively)
Part: A
(Answer any three questions)
1. (a) Define micro and macro environment.
(b) Differentiate between micro and macro environment.
(c) Explain the types of buying decisions.
[2+4+6 = 12]
2. (a) What is marketing mix? Discuss the elements of marketing mix with an example.
(b) "Customer is the king of the market"-Explain the concept it with an example.
(c) What is customer satisfaction? Discuss the factors that affect the customer satisfaction.
(d) Discuss the different marketing concepts with an example.
[3+3+3+3 = 12]