Fundamentals of Marketing paper (TEM 201) from the 2024 Level-2 Term-I finals, BUTEX affiliated colleges. Covers marketing core concepts, consumer behaviour influences, marketing environment elements, product classification, and psychological buying factors.
Level-2 Term-I, Final Exám-2024
Subject: Fundamentals of marketing (Code: TEM 201)
Time: 3.0 Hrs. Full Marks: 72
(Use separate answer script for Part: A and Part: B)
(All parts of a question must be answered consecutively)
Part: A
(Answer any three questions)
1. (a) Define marketing and marketing management.
(b) Discuss the core concepts of marketing.
(c) What are the difference between market and marketing?
[3+5+4 = 12]
2. (a) Identify and explain two key elements that define the nature of marketing.
(b) How does understanding consumer behavior help in launching a successful product?