Fundamentals of Marketing exam (TEM 201) from BUTEX affiliated colleges' 2023 Level-2 Term-II finals. Questions address marketing core concepts, consumer behaviour factors, break-even calculation, product life cycle stages, logistics with 3PL and 4PL, and the 5M advertising model.
Level-2 Term-II, Final Exám-2023
Subject: Fundamentals of Marketing (Code: TEM 201)
Time: 3.0 Hrs. Full Marks: 72
(Use separate answer script for Part: A and Part: B)
(All parts of a question must be answered consecutively)
Part: A
(Answer any three questions)
1. (a) Define Marketing and Marketing Management.
(b) Briefly discuss about the nature of marketing.
(c) Explain six core concepts of marketing.
[3+4+5=12]
2. (a) Provide a comparison between products and services.
(b) Discuss the key factors that affect consumer behaviour.
(c) How can a company develop strong customer relationships?
[4+4+4=12]