Consumer Behavior in Fashion paper from BUTEX affiliated colleges' 2021 Level-4 Term-I finals, a two-hour 70-mark exam. Topics include the marketing mix, cultural influences on buying, flash fashion, consumer research methods, fashion cycles, and Maslow's hierarchy.
Level-4 Term-I, Final Exám-2021
Subject: Consumer Behavior in Fashion
Time: 2.0 Hrs. Full Marks: 70
(Use separate answer script for Part: A and Part: B)
(All parts of a question must be answered consecutively)
Part: A
(Answer any three questions)
1. (a) Define Consumer behavior and write down the objectives of consumer behavior in fashion.
(b) Discuss about the marketing mix from the perspective of consumer behavior in fashion.
(c) Write down the advantages and disadvantages of ethics over fashion marketing.
[(2+4)+6+5.5 = 17.5]
2. (a) Discuss about different types of consumer buying behavior.
(b) How do cultural and sub cultural factors affect the consumer buying behavior? Discuss elaborately.