Consumer Behavior in Fashion paper (FD 471) from BUTEX affiliated colleges' 2019 Level-4 Term-I finals, two hours and 70 marks. Covers Maslow's hierarchy, social factors in buying, sampling methods with stratified size numericals, American social classes, and customer segmentation.
Level-4 Term-I, Final Exám-2019
Subject: Consumer Behavior in Fashion (Code: FD 471)
Time: 2.0 Hrs. Full Marks: 70
(Use separate answer script for Part: A and Part: B)
(All parts of a question must be answered consecutively)
Part: A
(Answer any three questions)
1. (a) What do you understand by consumer behavior in fashion? Draw the representative figure of Maslow’s hierarchy of needs theory.
(b) Illustrate your concept about the social factors which may influence the behavior of consumers.
(c) Discuss elaborately about marketing mix from the perspective of consumer behavior.
[(1+2.5)+7+7=17.5]
2. (a) What is meant by sampling? Distinguish between probability and non-probability sampling.
(b) Discuss briefly about the methods of conducting a qualitative primary research.